Agaxtur MICE Wins Caio Award: Excellence in Incentive Travel and International Events

Agaxtur MICE was recognized at the Prêmio Caio in two categories that reflect the breadth of its performance in the events and experiences market.

We won the National Incentive Trip category with the case study "Freedom". doTERRA, and at events held abroad, with the booth of IMEX Frankfurt 2025.

In Brazil, the doTERRA Freedom campaign was conducted in two phases, bringing together approximately 1,500 participants for an incentive experience aboard the MSC Seaview. Each phase involved dedicated logistics at the Port of Santos, a content plenary session, multidisciplinary coordination, and an experience meticulously crafted with attention to every detail, from registration to the final onboard activity.

In the international arena, we bring to Agaxtur At the leading global trade fair for the MICE sector, with our own stand, developed in partnership with um.a, positioning Brazil as a destination for events, business, and incentive travel. We use IMEX Frankfurt not only as a showcase, but as a platform for generating relationships and new business.

The two case studies have distinct natures—a national reconnaissance trip and a booth at an international trade fair—but they share the same premise: using each project as a concrete opportunity to strengthen ties and open new avenues for action.